Critical Success Factors in Reward-Based Crowdfunding:

Critical Success Factors in Reward-Based Crowdfunding:

Blog Article

Prior research has revealed critical dresses success factors in reward-based crowdfunding, but there are some remaining issues: (1) the disparity between research findings and practice, (2) the changing crowdfunding market environment, and (3) the lack of studies on Japanese crowdfunding platforms.To address these issues, we developed hypotheses on the antecedents of a successful crowdfunding campaign, drawing on signaling theory.The hypotheses were tested by analyzing data from 336 projects retrieved from a major crowdfunding platform in Japan.The results indicate that the MLB Sets word length of the campaign description, inclusion of animated GIFs, and an All-in model (vs.

an All-or-Nothing model) have a positive effect on successful completion of a campaign.The results also provide evidence that frequent updates on project status, inclusion of videos, and limited early birds have a positive effect on the amount of fund raising.